The Tools Big Companies Use. Built for the Trades.
We bring the tools, tech, and marketing muscle that big companies rely on — and build them around your trade business.
You didn't get into the trades to spend your nights buried in paperwork.
You got into this to do good work and build something that lasts. That's where we come in. Mallard Marketing handles the marketing, the technology, and the front office — so you can stay focused on the job site.
Three Pillars of a Modern Trade Business
Most trade businesses are built on skill and reputation. But the ones that grow have three things working together behind the scenes. We build all three.
Your Online Location
Think of this as opening your doors on the internet. Your website is your storefront — the place customers find you, size you up, and decide whether to call. We build it to look professional, load fast, and show up when someone searches for your trade in your area.
- Professional website built for the trades
- Local SEO so customers find you first
- Custom online courses for team training
- Workforce programs your crew can complete on their own time
Getting Customers Through the Door
Once your location is open, you need foot traffic. We run the campaigns that bring real customers to you — not just clicks, but people ready to hire. Google. Facebook. Email. Every dollar tracked, every campaign optimized.
- Google and Facebook ad campaign management
- Ad copy and creative designed to convert
- Email campaigns for repeat business
- Ongoing optimization to lower cost per lead
Your Virtual Front Office
Every successful business has a front office running behind the scenes — answering phones, handling paperwork, watching the competition, and tracking who's most likely to buy. We build yours using AI agents that work around the clock so you don't have to.
- AI Secretary — answers every call 24/7
- AI Marketer — follow-up and review generation
- AI Analyst — weekly lead reports and ranking
- Everything works while you're on the job
Here's What Working With Us Looks Like
We get on a call.
We want to know your business before we touch anything. What's working, what's not, and where you're losing jobs you should be winning.
We draw up the plans.
Think of it like a blueprint. We map out your website, your AI setup, and your lead gen strategy — specific to your trade, your market, and your crew size.
We build it.
We do the heavy lifting. By the time we're done, your systems are live, your team knows how to use them, and your business is open for leads around the clock.
It runs.
The leads keep coming, the phone keeps getting answered, and you're spending less time on admin and more time doing the work you're good at.
Big companies have entire departments doing this stuff.
Marketing teams, call centers, customer data analysts, IT staff. You've got you — and maybe a part-time bookkeeper.
Mallard Marketing levels the field. We bring you the same caliber of tools and strategy that big business runs on, built specifically for trade businesses, at a price that makes sense for a business your size.
Read Our StoryTwo Families Built This Company.
Let's Build Something for Yours.
One family taught us the trade. The other taught us the marketing. Mallard exists because of what those two families put into one person — and what that person decided to do with it.