Your First 90-Day Marketing Plan for a Trade Business
A week-by-week action plan built for contractors who learn by doing. One or two specific actions per week. Ninety days from now, your phone rings differently.
Most Marketing Plans Fail Because They Are Too Big to Start and Too Vague to Follow.
This one is different. Every week has one or two specific actions. Each one builds on the last. By day 90 you will have a foundation that generates leads while you are on the job.
Month One: Fix the Foundation
Claim your Google profile. Build your review system. Audit your phone. Fix your website. These four moves are the base everything else stands on.
Month Two: Build Your Reputation
Write your positioning statement. Get brand consistent. Reach back out to your best past customers. Write your first case study and post it. This is where people start to notice you.
Month Three: Build Lead Flow
Activate your referral network. Build a quote follow-up system. Show up in local spaces. Review what worked and double down on it.
You need three things: your Google Business Profile login, a way to text past customers, and 30 minutes per week. That is it. The rest builds from there.
Get the 90-Day Marketing Plan
Week by week. Action by action. A plan you will actually follow because every step is specific and every step is small.
A Foundation That Generates Leads Without You Having to Think About It
By the time you finish the plan, these four things will be working in the background every day.
Your profile is complete, your photos are current, and fresh reviews are coming in automatically.
One sentence that explains what you do, who you do it for, and why it matters. You can say it on a job site or put it on your truck.
Three templates. Three touch points. Jobs you would have lost before now close in the third follow-up.
Your five best referral sources are activated and sending work. You have a system for keeping them warm.
Day 91 and Beyond: Let the Systems Run for You.
We take everything in this plan and build the version that runs without you. Email sequences, a lead capture page, a virtual front office that never lets a call go unanswered.